BORN TO INSPIRE
DREAMWEAR is a unique inspirational fashion brand, for Ambitious Dreamers.
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PUNK’DBefore unveiling a new album Random Access Memories, their first in eight years, on May 21, Daft Punk sits down for an interview with Sky...
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Miguel! sofraiche|StreetLook #sofraiche #Miguel #streetlook #rnb #music #adorn #songwriter #producer #performer #grammywinner
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Getting inspired this evening by @DreamWear_It feature videos! Cool people doing cool things rocking a brand that believes in being better! The...
A super dope documentary about Kanye West and his story! “I’m on a pursuit of awesomeness…Excellence is the bare minimum.”
ABOUT CLASS 101
Over the past few months, we have been secretly working behind-the-scenes with RMediaCircle [company which guides young creatives so they can transform their passions into professional careers] on ’Class 101’ a brand creation workshop at TheCube London, on May 11th; with key influencers and creative educators who have worked with brands from Levi’s to Diesel and House of Holland.
This is our first and foremost ambitious event to-date! Most importantly our debut in ‘striving to go beyond the garment’, and RMediaCircle’s second one after their successful ’Learn What Matters’ event back in mid-March 2013. It’s an organic and must say super dope collaboration, plus who better to partner up with than RMediaCircle whom we feel share the same ideals and audience as us “Young, Ambitious and Passionate Individuals”.
This initiative is collaborative and project-based, with a hands-on approach where you will learn how to move through various production stages…from the spark of an idea/concept, through to product development, design, visual branding, critical thinking and customer acquisition. In addition to new portfolio material, students will benefit from new contacts including their own limited edition of RMEDIACIRCLE X DREAMWEAR clothing and a unique learning experience within a class of well networked and aspiring creatives.
CLASS 101 is for Ambitious and Creative Entrepreneurs, also students with a passion for fashion, design, product design and the creative industry. The overall idea is to give young people the tools and inspiration they need to succeed, which you may be familiar by now is our ultimate goal!
More details can be found via our events page - http://creatabrand.eventbrite.com/
Be sure to keep checking both our social channels for updates!
Brief Update by Sawan Nair
Since joining the DreamWear team I have been active and busy within the media circuit. I shot some footage for a documentary titled ‘Britain in a Day’ last year and submitted it for consideration. I was glad to hear that out of 13,00+ entries from all over Britain my footage was officially selected to feature in the documentary that was executive produced by Hollywood legend Ridley Scott. It aired on BBC2 last June and I also attended the premier screening.
In the summer of 2012 I worked at the London Olympics, based at the International Broadcast Centre in the Olympic Park where I worked for BBC Radio 5 live. Usually my role is behind the camera as a filmmaker, however I was working with live radio. It is always good to venture into other parts of media if given the opportunity, as it helps you understand different aspects of the industry. It was a great experience and I got to work with a number of athletes and presenters along with broadcasters from around the world.
This year I have a number of projects in the works. I am currently in pre-production for a new short film that I plan to enter into a number of film festivals around Britain along with the Virgin Media Shorts competition. I am also planning to produce and direct an anti-smoking and breast cancer advert this summer. Currently I am shooting a fitness series for a client that is a personal trainer at Laboratory Health and Spa. It’s a very unique story he is telling and the fitness series focuses on aspects that haven’t been explored or considered before on generic shows. Of course, DreamWear will get the link to the series once it’s finished ;-)
Last year I directed a black history month advert that was screened all over America including the NFL Superbowl. Earlier this year the Canadian advertisers called me up again and asked if they could screen it at this year’s NASCAR Event in Florida. This was the first year a female African-American driver ‘Tia Norfleet’ was taking part. It meant a lot to me knowing that my advert was valued and appreciated enough to be a part of that historic event.
I am still shooting mini-docs and interviews for BBC 1Xtra’s DJ Semtex and have had the opportunity to work with NAS, Pusha-T and Big Sean to name a few. It’s exciting work and I feel blessed to be able to do what I love and slowly climb that ladder to success.
“Big results require Big Ambitions”- Heraclitus of Ephesus
Black History Month ‘Quote’ Part I
A Period of Reflection and Expression
The oppotunities itself varied from short Q&A’s to video interviews, in ways they both had their similarties and diversities, touching on different elements of my experiences. I have walked away from each Q&A and interview feeling a sense of fufillment in knowing that I continuingly make it a point to speak of the importance of expressing and believing in yourself.
On this note I would like to share with you the most recent (short) Q&A I did with Dreamers & Co - A community of Dreamers, Bloggers and Book enthusiasts. Enjoy!
Having worked in co-working space in East London for a while, I had the chance to meet and interact with people from various backgrounds, such as graphic designers, software developers, journalists and videographers. The space was shared with a variety of talented individuals that every single day was different, everyday there was someone new coming in, but in particular i noticed a regular figure, maybe because of his dressing; he always wore the same branded t-shirts and hoodies, to the point that it had crossed my mind that he had no other…
However, sooner or later I got to know why that was. His name…Tauseef Nawaz, founder of an inspirational fashion brand DreamWear, with his origins back to Pakistan… He chooses to dress in DreamWear not only because he finds it a good way to promote the brand but also because he feels a sense of fulfilment.
With no second thought I expressed the desire to obtain a hoodie of those and as a result our talking surpassed the basic level. His willingness to create his aspiration to succeed and the way in which he expresses his dreams, inspired me to get a little more in-depth with Tauseef creator of DreamWear. Lastly, the similarities between our names “Dreamers” signified the fact I had to do so!
Where do you see DreamWear in a few years from now?
On your blog you mention that you are inspired by Burberrys success, can you elaborate?
Sure, their was a point where Burberry became associated with chavs and as a result it tarnished their image, but then came CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey who together totally reinvented Burberry and made it young, hip and fun. It is an incredible global success.
Who would you like to see wearing DreamWear?
Celebrity wise i would love to see the likes of Kanye West, Floyd Mayweather and Beyonce rocking DreamWear…that would be an immense honour! Locality wise i would equally love to see young cool and ambitious individuals in DreamWear.
What can we expect to see in Chapter 2?
Without giving too much away, Chapter 2 will be rather ambitious…being creative means to constantly evolve.
We are aware that your brand tags can be used as bookmarks. How was this idea conceived? What is your relation with book reading? Is there any you can state as your favourite?
It actually stemmed from the notion that we all have stories, so with that in mind we thought it would be cool to reference to things associated with stories, which naturally led us to books and bookmarks, the former we implemented in our promotional shoot (see below image) and the latter via the t-shirts.
I have a few favourites, Steve Jobs (biography), The 50th Law written collaboratively by 50Cent and author Robert Greene a semi-autobiographical account dealing 50Cent’s rise as an up-and-coming musician with lessons and anecdotes from historical figures such as Abraham Lincoln, Napoleon and Malcolm X, to name a few. Lastly, The Alchemist.
#KDExperience
On Thursday 17th January of this year, we officially experienced Miguel’s KaleidoscopeDream (concert) a.k.a #KDExperience, at HMV Forum London. The queue outside tailed around the venue and on-to surrounding streets, anticipation was high for 27-year-old Miguel’s second sell-out UK show.
The wait for the main man ‘Miguel’ was not long at all. The band was in full swing, the lights were going crazy, Miguel comes on, jumping, twirling and shoulder shaking…and then no sound comes out of the mic.
The mic finally comes on but the badass performer that he is, say’s ‘okay, i’m gonna pretend i didn’t see you and you’re going to pretend you didn’t see me…lets do this again, the lights turn off, Miguel disappears…the band start playing again, the lights go crazy and Miguel comes on just like nothing ever happened.
The show’s production was highly impressive – lazers shined into the crowd and the stage was covered in futuristic red light.
His vocals were exceptional, with his Prince-esque falsettos sounding particularly great. The band was tight, the energy was high and Miguel looked like he was having the time of his life on stage.
However during the show Miguel slowed things down and proposed a toast “To each and everyone one of you pursuing something special” and continues (see below). This also explains why ‘we as fans’ can resonate with this talented man. Nothing beats the personnel touch!
The night climaxed with Adorn (his most successful single to date) as the audience took ownership of the song, over singing Miguel who jumped off the stage to embrace the roaring audience.
He eventually returned to the stage pulling the notes from deep within as he jumped into the splits then left the stage. Undoubtedly Miguel is a great showman with an outstanding voice.
He kept such amazing energy throughout the night. It has to be one of the best concerts i have ever been to!!
Farewell 2012
This time last year, majority of my days were occupied on reflecting and building upon the dream…envisioning the future. I can still recall the days as if it were yesterday, I was filled with tremendous amounts of energy, crafting away with excitment and belief.
It was also around this time when we created a holding page, showcasing the (promotional) introductory range.
If I was to sum up 2012, I would say: it has been an incredible year! From settling in London to the launch of our site and debut range ‘Born To Inspire’ and also to the cool and ambitious people I’ve connected with.
With the new year upon us, I feel we have only just laid down the foundations and still have a lot to accomplish. As I say, ‘success is a process’.
Now, It’s about taking things to another level, in other words elevate.
See you all on the other side!
Zig Ziglar!
The American motivational speaker and author Zig Ziglar, who has died aged 86, was a legend in many parts of the US, yet practically unheard of in Britain. Famous for his “Success Rallies” at which he brought his audiences such gems as, “Failure is a detour, not a dead-end street”; “The person who won’t stand for something will fall for anything” and “The inspiration of today can be drowned out by the traffic jams of tomorrow”.
Ziglar’s rallies, ‘Born to Win’ seminars and self-help books with titles such as How To Get What You Want; See you at the Top and Staying Up, Up, Up in a Down, Down World, urged Americans to “checkup from the neck up” and quit their “stinking’ thinkin’ “. Instead they were urged to adopt “PMA” (positive mental attitude): “You were born to win. But to be a winner, you must plan to win, prepare to win and expect to win, ” he proclaimed.
Often introduced as “Zig Ziglar! A human exclamation point!”, Ziglar would whip audiences into near hysteria with upbeat, can-do, success-boosting maxims which ranged from the totally obscure to the blindingly obvious.
Even in America, though, Ziglar and the brand of inspiration he represented had long since begun to seem like museum pieces. The self-styled “Master of Motivation” was a direct link to the world of Dale Carnegie and Norman Vincent Peale, authors who rose to prominence in the aftermath of the Great Depression with the hopeful thought that, given the right mindset, a happy and meaningful life might be possible despite the odds.
It was an individualist message – one of Ziglar’s proudest boasts was that he had appeared at events alongside Margaret Thatcher – but not a mean-spirited one. Nor, in contrast to far too many of his successors, was it delivered without humour. “People often say motivation doesn’t last,” Ziglar often said, in response to his critics. “But neither does bathing. That’s why we recommend it daily.”
His audiences (who paid as much as $95 apiece for four hours of motivational fireworks) were advised to talk to people face to face, shake hands firmly, ask about their children and then go on to clinch that deal. Being pleasant, it sometimes seemed, was useful only if it made money. He embellished his talks with human interest stories about people who had overcome poverty and made it to the corporate boardroom.
The 10th of 12 children, Hilary Hinton Ziglar was born on November 6 1926 and grew up in Yazoo City, Mississippi. His father died when he was five and as a child he helped keep bread on the family table by selling vegetables on the street and delivering newspapers.
After service in the US Navy towards the end of the Second World War, Ziglar attended the University of South Carolina, but dropped out to work as a door-to-door kitchenware salesman.
He struggled to begin with, but one day met a company executive who told him he could be the national sales champion if only he believed in himself and set himself goals. Soon Ziglar began winning sales awards, and eventually he became the company’s youngest divisional supervisor.
As he was promoted through the ranks, he began giving motivational talks at church and Rotary Club meetings and later held sales training demonstrations for kitchenware sales teams. In 1968 he moved to Dallas to work as the vice-president of a car accessories company.
When the firm went bankrupt two years later he started his own company. In keeping with the founder’s philosophy, employees at Zig Ziglar Corp were relentlessly upbeat: “It’s a great day at Zig Ziglar’s office,” they informed callers. “How can I help you?”
In 1972 Ziglar became a born-again Christian, though of a kind not too bothered by the Eight Beatitudes. God had no objections to people becoming rich, he maintained: “My Bible indicates that Jacob was a wealthy man, that Moses was probably a millionaire, that Abraham had ‘cattle on a thousand hills’, that Solomon was the richest man who ever lived, and that Job wouldn’t have exactly qualified for food stamps — if you know what I mean!” Meanwhile, Ziglar wore motivational arrow-shaped cufflinks encrusted with diamonds because “God made the diamonds for His children and not Satan’s”. He invoked his faith in such works as Confessions of a Happy Christian (1978)
The Burberry Experience
Overall I was amazed on how pleasant and knowledgable the staff were, which is essential to the success of a brand. Burberrys aim was to be the first fully digital brand that could connect with anyone that touched their brand and no question to the fact that it is indeed one of the most incredible retail outlet of our time.
Felix Baumgartner’s - Dream!
All eyes were on (October 14th 2012) Felix Baumgartner - millions of people across the world tuned in to 40 networks across 50 countries. The 43-year-old Austrian skydiver and BASE jumper (also renowned for dangerous stunts he has performed during his career) became the first person to break the sound barrier, starting in a freefall 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour.
Meanwhile, Red Bull broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz.
After landing Baumgartner said “I want to inspire a generation and empower kids around the world to dream that they, too, could someday free-fall from the stratosphere”. He then went on to say “I had a dream…and this was it!!!”
See the incredible supersonic freefall video below:
Steve Jobs - (February 24, 1955 - October 5, 2011)
Today marks a year since we lost a true visionary and a creative genius. Responsible for revolutionising not 1 but 6 industries, as follows:
Animated movies
Digital publishing
Music
Personal computers
Phones
Tablet computing
This clearly is a remarkable and monumental achievement, one which we are unlikely to ever see again!
I can literally go on and on stating his many attributes, but in short: I have come to appreciate Steve’s extrodinary life through studying his captivating biography (highly recommend) and upon reflecting I concluded that we only learn to appreciate ‘the greats’ once they are no longer.
Jobs is without a doubt one of my Top 5 hero’s and has inspired me to not only think different but to think big!!!
To commemorate his passing I’ve relayed on a few videos (including the new video just published by Apple) which I feel gives us a deep perspective in to his ideologies.
