Interestingly the past few months I had the opportunity to dwell a little more in to the initial stages of starting up DreamWear and in to my personal experiences and inspirations. Although at times it can be daunting, I always relish these opportunities, as it allows me to express myself and share some words of wisdom which after all are the essence of the brand.
The oppotunities itself varied from short Q&A’s to video interviews, in ways they both had their similarties and diversities, touching on different elements of my experiences. I have walked away from each Q&A and interview feeling a sense of fufillment in knowing that I continuingly make it a point to speak of the importance of expressing and believing in yourself.
On this note I would like to share with you the most recent (short) Q&A I did with Dreamers & Co - A community of Dreamers, Bloggers and Book enthusiasts. Enjoy!
Having worked in co-working space in East London for a while, I had the chance to meet and interact with people from various backgrounds, such as graphic designers, software developers, journalists and videographers. The space was shared with a variety of talented individuals that every single day was different, everyday there was someone new coming in, but in particular i noticed a regular figure, maybe because of his dressing; he always wore the same branded t-shirts and hoodies, to the point that it had crossed my mind that he had no other…
However, sooner or later I got to know why that was. His name…Tauseef Nawaz, founder of an inspirational fashion brand DreamWear, with his origins back to Pakistan… He chooses to dress in DreamWear not only because he finds it a good way to promote the brand but also because he feels a sense of fulfilment.
With no second thought I expressed the desire to obtain a hoodie of those and as a result our talking surpassed the basic level. His willingness to create his aspiration to succeed and the way in which he expresses his dreams, inspired me to get a little more in-depth with Tauseef creator of DreamWear. Lastly, the similarities between our names “Dreamers” signified the fact I had to do so!
How did the idea of DreamWear come about?
Thinking back, I’ve always aspired to do things differently, although it wasn’t until I dropped out of college that I began searching for an outlet to express my Dreams and fashion for me was the ideal platform to do so. It was also around this period, I became heavily influenced by musicians like Jay-Z, Kanye West and 50Cent.
The way I perceived it was that they had a much harder time coming up and despite all the hardships they experienced, they still managed to persevere and achieve their Dreams.
What were the challenges you faced while setting up DreamWear?
I feel that obstacles are part of our every day lives, the more you overcome them, the stronger and better you become at dealing with them. I had my fair share of ups and downs to say the least. Financially and mentally their were elements that had an effect on the venture, but that did not hinder me from pursuing my dream, I was determined to make DreamWear happen.
Where do you see DreamWear in a few years from now?
I envision DreamWear transitioning into a lifestyle, admirable and iconic brand.
On your blog you mention that you are inspired by Burberrys success, can you elaborate?
Sure, their was a point where Burberry became associated with chavs and as a result it tarnished their image, but then came CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey who together totally reinvented Burberry and made it young, hip and fun. It is an incredible global success.
Who would you like to see wearing DreamWear?
Celebrity wise i would love to see the likes of Kanye West, Floyd Mayweather and Beyonce rocking DreamWear…that would be an immense honour! Locality wise i would equally love to see young cool and ambitious individuals in DreamWear.
What can we expect to see in Chapter 2?
Without giving too much away, Chapter 2 will be rather ambitious…being creative means to constantly evolve.
We are aware that your brand tags can be used as bookmarks. How was this idea conceived? What is your relation with book reading? Is there any you can state as your favourite?
It actually stemmed from the notion that we all have stories, so with that in mind we thought it would be cool to reference to things associated with stories, which naturally led us to books and bookmarks, the former we implemented in our promotional shoot (see below image) and the latter via the t-shirts.
I have a few favourites, Steve Jobs (biography), The 50th Law written collaboratively by 50Cent and author Robert Greene a semi-autobiographical account dealing 50Cent’s rise as an up-and-coming musician with lessons and anecdotes from historical figures such as Abraham Lincoln, Napoleon and Malcolm X, to name a few. Lastly, The Alchemist.